Winners Vs Loosers

# 1: MINDSET WINNER: Never afraid of losing money during testing. It is just another data collection if the campaign is not working at this moment. Come back and re-test in future. LOSER: Losing $5 – $10 is a big deal. Scared of losing more money.

# 2: BUDGET WINNER: Have larger budget for testing according to the payout of offer. E.g.: for an offer with the payout of $100, testing budget would be $200 – $500. LOSER: Only use the same budget to test all kinds of offer regardless the offer payout.

# 3: TESTING METHOD WINNER: Always use a systematic approach in testing. Work on one method thoroughly before moving to another method. LOSER: Have a messy testing method. Jumping from one method to another.

# 4: DAY PARTING WINNER: Tend to define day parting even in the beginning of the testing according to the offer. LOSER: Do not take note about the time and activate testing campaigns at the wrong hour (burn the budget without any conversion).

# 5: KW / URL RESEARCH WINNER: Go into deep KW / URL research. Find a lot of ways to get the closer or more relevant KW / URL. LOSER: Use only KW / URL scraper and think that money would flow in like water with only this simple set of KW / URL.

# 6: DATA ANALYSIS WINNER: Spend time in analysing data collected from the testing (even for non-converting campaigns). Try to get as much information as possible from the testing to determine whether to go deeper to optimise or to move on to the next offer. LOSER: Never analyse data properly and discard the data once the campaign is not converting at all.

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Umesh Singh Rajput
Umesh Singh Rajput is an Internet Marketing Expert, Digital Strategist and SEO professional. He helps businesses reach more audience by building highly profitable funnels and strategic marketing. He provides consutling and coaching to businesses and individuals and blogs at &, where you can contact him and learn more.

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